A Fat Fith is our exclusive measure. Each Fat Fith is 40cm x 50cm (approx. 15.75" x 19.70"). This is a great way of buying a yard of fabric and getting many different designs. We are the only company using the Fat Fifth measure, if you find it anywhere else, they are a copy, not the original.
It's a marketing strategy to get momentum. It's a truly win/win situation: You get free products and we get word-of-mouth publicity 😊